Monthly Archives: October 2013

Preserve the life of your high impact sports bra

It’s a simple fact, the more you both wear and wash your Sports Bra the shorter is useful life will be.

An easy way to preserve the life of your high impact Sports Bra is to only use it for high impact activity, and substitute a lower impact option in for your lower impact workouts like weight training, rowing, yoga and spin classes.

Generally speaking low impact Sports Bras are cheaper, and often come in bright on trend colours.

To help our customers get the most out of their high support Sports Bra we’re offering all customers the opportunity to purchase a Moving Comfort Phoebe Bra for just $30 (usually $55) with any high impact Sports Bra purchase.

The Phoebe is available in store in four colour options while stocks last. Offer is available until 22/11/13 or until stocks last, and is not available with any other special.

Moving Comfort Phoebe Sports Bra

Moving Comfort Phoebe Sports Bra

Our website is:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

 

Moving Comfort apparel – sizes 18 & 20 now available!

After having received requests from customers to stock the amazing Moving Comfort workout apparel in sizes larger than a 16, I am pleased to announce that we now have sizes 18 and 20 in some models available.

We will continue to grow this range in seasons moving forward. We have a strong working relationship with the Moving Comfort supplier, and will continue to work with them to bring our customers the best range of workout apparel for all shapes and sizes.

Our website is:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

5 Reasons you need to wear a quality Sports Bra

1. Protect your assets

The breast has two naturally occurring support structures, the skin and tiny weave like ligaments called the Coopers Ligaments. These are both easily damaged and cannot be repaired. So to ensure you maintain the integrity of your breast shape then its best you ensure these natural support systems don’t take all the load during rigorous exercise.

2. Comfort is key

A well supported breast will bounce less (or in technical terms, will endure less vertical and lateral displacement), which will in turn have your breast moving at a slower velocity and in line with your torso motion. This can significantly reduce or eliminate Exercise Induced Breast Discomfort.

3. Improve your performance

The secure feeling a well fitted technical Sports Bra leaves you with will ensure your concentration can stay on achieving your performance goals. Eliminating the discomfort of bouncing breasts and the irritating ‘fiddle factor’ of a poor Sports Bra can go a long way in improving ones performance.

4. Confidence boost

You won’t be put off high impact activity due to embarrassing bouncing breasts. Many teenage girls and women opt out of activity all together as they feel humiliated by their out of control breasts. This can easily be conquered by a firm fitting, full coverage Sports Bra. So there’s no reason to be stuck watching from the sidelines.

5. Enhance your shape

Traditionally Sports Bras have ‘squished and squashed’ breasts firmly against the chest wall leaving the dreaded uni-boob (aka monoboob!). Nowadays most technical bras will cradle each breast separately and hold them firmly in place using non stretch materials to leave you with a great shape.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

 

Avoiding bra chaffing during a Marathon

On top of a general feeling of lack lustre support, women often complain about chaffing with their previous Sports Bras. Thankfully there are a few simple rules to follow to help you avoid chaffing on your long runs.

Chaffing or as it is commonly referred to ‘Bra Burn’ is caused by friction, often made worse by moisture and stiff materials.

To reduce friction around the bra band (and less commonly the bra straps) the bra should fit firmly. Yes, FIRMLY. This ensures the bra won’t move as your body does, so the materials won’t rub against your skin.

Commonly we see women fit their bras with bra bands too big, and cup sizes too small. Don’t be afraid to take the bra fitters advice when it comes to adjusting your bra size to get the perfect fit. Women often shy away from going into a bra that will fit firmly against their already irritated skin, but I can assure you this is the only way forward if you had been fitting your bra band incorrectly.

Moisture build up is obviously difficult to conquer during endurance running, after all you are bound to sweat. Sports Bras that are lined with moisture wicking material, not cotton, will help to pull moisture away from the skin towards the outer layer of the garment where it can more easily evaporate.

By ‘wearing in’ your bra before a long run you can make sure that the firm materials are softened slightly to reduce your risk of a nasty bra burn episode.

Topical solutions like Body Glide, or something as simple as Bepanthen cream can also be applied to the area of irritation before a long run to help avoid chaffing.

Bottom line, for most people bra burn is easily avoided in a well-fitting bra. So head to the source of the problem before trying all the ‘band aid’ fixes.

We’re happy to help at our specialty Sports Bra store, She Science at 144a Cotham Road Kew, Melbourne.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx