Category Archives: Research

Best Sports Bra for dd cup

Women are often surprised to hear that for us at She Science DD sized bras are not considered ‘difficult’ for us to source. In fact, at the time of writing this article we have over 30 different options in store for a DD cup. Our Sports Bra store caters for cup sizes A – J.

In 2000 the average breast size in Australia was recorded to be a 12B. By 2010 that had altered to a 12D. Being 2015 now, it would not be unreasonable to assume that it could have even jumped up another cup. We’re not exactly sure why this growth pattern is occurring, but what we do know is that breasts are getting bigger and women are becoming more active. That combination is leading to consumer demand in the industry which is promoting further research, better product and more channels to purchase the improved product.

Here’s a link to all of our DD sized bras.

We’ve selected the best product from 9 industry leading brands to ensure we have what we believe to be the most comprehensive range of Sports Bras in stock… in the world!

Naturally there is no one best bra for all body shapes, personal style preferences & activity demands. But, some of the styles we would consider most ‘popular’ in store due to fit, style, comfort and of course support include:

Berlei+Ultimate+Performance+black

Ultimate Performance

Panache Sports Bra plus size

Panache Sports Bra

Active D+ Classic

Active D+ Classic

Enell+Sports+Bra+black+front+fastening

Enell Sports Bra

Moving Comfort JunoJuno

By Tish Monahan

Best Bra Fitter Australia Melbourne

 

Tish is the co-founder and director of She Science, a Specialty Sports Bra and Sports Wear store in Melbourne. Tish has completed Advanced Bra Fitting training both locally and internationally as well as tertiary education in biomechanics. She follows the latest research on breast biomechanics and Sports Bra design religiously to ensure that She Science remains the most advanced Sports Bra shopping environment in the world. Tish views her Sports Bra business as a vehicle for her to inspire and enable women of all shapes and sizes to participate actively in life. Find Tish online via @SheScience. 

 

Visit our full website at www.SheScience.com.au

You can find us on facebook www.facebook.com/SheScience

Or on instagram www.instagram.com/SheScience

Shock Absorber Sports Bra Stockist Melbourne Australia

We proudly stock the widest range of Shock Absorber Sports Bras in Australia.

Our shop front and online store stock four of Shock Absorbers most tried and tested Sports Bras, which include:

–          The Ultimate Run Bra / B5044

Ultimate Run Bra

Ultimate Run Bra

 

 

 

 

 

 

 

 

 

–          The Active D+ Classic Support / N109

Active D+ Classic

Active D+ Classic

 

 

 

 

 

 

 

 

 

–         The Active Multi Support (also called the D+ Max Sports Bra Top) / B4490

Active Multi

Active Multi

 

 

 

 

 

 

 

 

 

–      The Active Shaped / S015F

Active Shaped

Active Shaped

 

 

 

 

 

 

 

 

 

She Science stocks Shock Absorber Sports Bras in cup sizes A – H, and back sizes 8 – 18 (30-40).

Having worked closely with industry leading breast biomechanists in the UK, Shock Absorber have a reputation in the market place for being innovative leaders. Scientific analysis shows that Shock Absorber Sports Bras can reduce breast displacement by up to 74% during activity.

Our private in store treadmills will give you opportunity to put a Shock Absorber Sports Bra to the test next time you are in store.

 

Visit our full website at www.SheScience.com.au

You can find us on facebook www.facebook.com/SheScience

Or on instagram www.instagram.com/SheScience

Why women don’t wear Sports Bras

It’s been suggested that 73% of women who exercise regularly don’t do so wearing a Sports Bra. When I first read this figure I was genuinely shocked.
Australian Researchers Julia Steele, Kelly Anne Bowles & Bridget Munro took things a little further and conducted a study to determine exactly what is was about commercially available Sports Bras that didn’t leave a good impression on their female market.
The most common despised feature of the modern day Sports Bra was reported by those surveyed as ‘the straps’; with two main complaints, straps that dig in and straps that slip.
But it didn’t stop there, other annoyances included clips & fastenings diggings in, bra bands creeping up & irritating rubbing from stitching.
And aside from those physical irritations, women were not happy with the cost, colour, neckline and fabric of the bras either. So both the cosmetic and functional design features were challenged.
Given there has been so many advances in the design and development of Sports Bras in recent years these survey results have left me a little disappointed. I’m sad to see so many women seem to have completely given up on the Sports Bra market due to bad experiences with the product.
I think that an improvement in the education of the functional benefits of Sports Bras, along with additional service in selecting the right Sports Bra for each individual will be the only way to re-gain the trust of the active woman.
I’m left a little scared that the ‘one size fits all’ marketing campaigns behind some of our industry’s powerful brands could lead more women to experience more problems with Sports Bras. And it’s not just that we have to worry about. People purchasing online blindly, with no personalized fitting or advice are bound to have a bad experience.
So while there are improvements being made to the product at a rapid rate, and with a greater service and education around the fitting and prescription of Sports Bras there is great hope that in years to come the trivial issues documented in the survey could be irradiated and women could experience the host of benefits that come along with a properly fitted, appropriately selected Sports Bra.
Fingers crossed.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

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http://www.shescience.com.au/page/shop%20online.aspx

Deep water running to reduce Exercise Induced Breast Discomfort

I fully understand the vicious cycle that many large breasted women find themselves trapped in when it comes to exercise. Those who suffer from Exercise Induced Breast Discomfort are unlikely to be active due to the pain experienced during activity which then leads to weight & breast volume gain, and as a result of this an increased amount of discomfort during activity.

The vicious Exercise Induced Breast Pain cycle

The vicious Exercise Induced Breast Pain cycle

The exercise opt out rate associated with this discomfort and general embarrassment is what originally drove me to open my Sports Bra store in Melbourne. It is a problem that effects more women then there are that are willing to admit it.

In 2007 prominent breast health researchers Deidre McGhee, Julia Steele and Bruce Power (whom I have referenced on many occasions in my blog posts) conducted a study to determine if Exercise Induced Breast Discomfort is reduced when running in water compared to running on a treadmill.

They hypothesised that during deep water running there would be a decreased breast displacement which would result in a reduction in breast pain.

They found that there was a significant reduction in self-reported breast pain and discomfort during water running when compared to treadmill running. But they concluded that this was in fact related to a reduction in peak mean vertical breast velocity, rather than the amount of total breast displacement. Meaning that the water had reduced the speed at which the breast moved more than it did the overall amount of movement. Either way, water running was found to totally eradicate breast pain and reduce breast discomfort to insignificant in the 16 women tested.

Breaking the Exercised Induced Breast Pain cycle with water running.

Breaking the Exercised Induced Breast Pain cycle with water running.

During this study the women did not wear a Bra or Sports Bra during the testing, and still noted the elimination of pain and discomfort. A swimming costume will provide some compression and hence a mild amount of breast support. You could also wear a crop top or a swimming specific bra (eg 2XU Tri Bra) under a swimming costume to give you that extra feeling of security in the water.

Water running is a great cardiovascular workout that also has muscle strengthening benefits. It has the potential to break the vicious cycle that many big busted women face, and in turn significantly improve these women’s active participation in life.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

Sports Bras, could going bare be better?

Since the recent completion of a 15 year study conducted out of the University of Franche-Comté which looked at the long term effect of bras I’ve seen a dozen or so media articles referencing the ‘findings’. The media seem to have gone a little crazy around the notion that bras may not in fact have any long term effect on reducing breast sag, which has made for some interesting reading.

Professor Jean-Denis Rouillon advises that the results show “Medically, physiologically, anatomically, the breast does not benefit from being deprived of gravity”. Their findings also conclude that nipples were found to sit higher in the non-bra-wearing women, and that the chest musculature of this experimental group had developed more muscle bulk to cope with the demands of carrying the otherwise unsupported breast.

Coming from a footwear background the ‘bare is better’ argument has been done to death and as such is a little lost on me. I’ve written about breast sag in the past, and agree that there has been no solid research to suggest that bras do in fact prevent sagging breasts. While I certainly appreciate the fact that so much time and resource is being channelled in to breast health, I am far from convinced that this should change the way women look to bras for breast support.

After all, why is it that you put a bra on every day?

Not many would answer ‘to prevent my breasts from sagging’ in their first breathe. Most of us wear bras to enhance our shape, improve comfort and avoid the embarrassment of breasts bouncing as we move.

15 years ago we would have winced at the idea of running barefoot, but nowadays you don’t have to look far to find someone donning a barefoot running shoe of some description. Fortunately for us ladies I can’t see this extreme being applied to our Sports Bras so there is no predication on my part of a bare-chested running fad! Our arm swing and torso movement is significantly alterted with a reduction in breast support, caused largely by our instinctive reaction to prevent the pain associated with an increase in vertical and lateral breast displacement. Efficient upper body body movement assists with propulsion and balance. It is essentially the reciprocal motion of our legs and is highly considered when assessing someones overall running biomechanics. So hold off on burning your Sports Bras ladies, they aren’t going anywhere!

she science bra support study

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

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Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

How long have you been on diet? The Female Athlete Triad.

The Female Athlete Triad was first identified as a major issue in some disciplines of sport during the 80’s. It is commonly seen in women striving for body image ‘perfection’ and women aiming to compete at a high level in sports that require leanness.

It is a combination of disordered eating, amenorrhoea and osteoporosis that can cause lifelong symptoms which may eventually become fatal. The medical complications that arise from the triad are vast and include cardiovascular, endocrine, gastrointestinal, reproductive, skeletal, renal and central nervous system ailments.

The reason I have elected to delve in to this is because this syndrome actually affects many of us to varied degrees. So if you don’t think you suffer from any of the triad components maybe you need think again.

1. Disordered eating – This simply translates to an energy deficient diet. Most of us have been guilty of this when trying to lose weight or going ‘carb free’ for an extended period. There’s no problem with energy in being less than energy out, but when this is executed in extremes and for a prolonged period of time there are serious long term effects. While there may be a big difference between an eating disorder and disordered eating in our minds, they are not differentiated in the Triad as their long term effects are so similar.

2. Amenorrhoea – By definition this means cessation of menstruation. However this can present as a total loss, reduced frequency, decreased duration or irregular period.

3. Osteoporosis – A compromised bone strength aka low bone density. The precursor to this condition, Osteopenia is thought to affect a much higher portion of the population than those that are formerly diagnosed with one study of “normal healthy females” finding 56% of women showed signs of low bone mineral density.

Like with most medical syndromes there is a sliding scale of severity, with many suffering the milder symptoms but are at great risk of rapidly sliding down the scale. As the components are so related if you start suffering with one of the components of the triad it can very quickly trigger the others.

Some common early signs and symptoms are stress fractures, a slow healing rate, depression, fatigue, infertility, hair loss, dry skin, cold extremities and cessation of menstruation.

So now might be a good time to have your bone density checked, start tracking your menstruation more carefully and take a good look at any restrictions you’ve been placing on your diet. I hope this serves as a good reminder that there are long term consequences to the seemingly small day-to-day diet and training errors we make.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

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Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

xx

Would you let the world see you run in your Sports Bra?

I’ve always envied those women that traipse around the track in their compression tights and Sports Bra, not a care in the world about their body shape. Sadly, I have never been able to strut my stuff with such confidence.
But when I ask ‘Would you let the world see you run in your Sports Bra?’ I’m not really referring to that sort of performance.
I mean to say, would you be embarrassed about how much your bust wiggles and jiggles as you move?! Are you confident you are sporting the right size?
I recently had a friend in to do some bra testing and undergo my treadmill analysis, and although I knew she was keen to be of assistance, it was clear she was seriously uncomfortable when it came to testing her own personal Sports Bra options. I say ‘options’ as she brought along a bag full of her current ‘Sports Bras’, some dating back more than 10 years old, others atrociously labeled as Sports Bras when really they offered no functional support and 2 she admitted were purchased blindly online. She had an eclectic mix of things she used, generally layering one over the other. And just to make things even worse for her not one of the options actually fitted, most not even close.
As she strongly declared “I can’t believe I am doing this in front of you” it got me thinking… Why is she then willing to exercise in such a state behind the comfort of a loosely fitted t-shirt?! Well that’s what us women do, isn’t it? We’re used to masking our problems & covering our flaws!
The good news is, after being fitted into a more functionally appropriate bra that actually fitted and flattered her, I’m not sure she’ll feel that same sense of shame should she ever need to whip off her gear in front of her gal pals!
Lastly, i just wanted to make something very clear, I never judge women on what Sports Bra they present with, or what sort of support they workout in. There’s a simple reason for this. To date there has been very little service and education around Sports Bra selection. There is no standardisation of product and seems to be no enforced rules about what brands can categorise their articles as. So how can I expect that you get it right all on your own? Particularly when just a few years ago that was me, blissfully unaware that there was something better for me out there.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

Panache Fit School @PureLondonShow

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All photos of Panache stock and marketing material taken at Pure London fashion show 2013.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

“That Berlei Bounce Commercial”

I love the interest that people are showing in the Berlei ad that is currently being played on Australian TV. I have had tons of family and friends reference it in recent conversations. Most of the conversation really questioning why they chose women with small breasts to play the roles of their swiss-ball-bouncing models, when obviously the issue they are addressing is more of a concern for women with large breasts.

I’ve thought a bit about why they may have done this, and am yet to decide whether I think it was a good way to go. I suppose their are two lines of thought for this.

They make reference to a 12B breast, which looks to be around about the size of their models. One reason they may have done this is that many women are under the illusion that it is only bigger busted women that require support. So for that reason I can understand why the quote “during exercise a 12B breast bounces up to 8 centimeters when unsupported” could serve to alarm all the smaller busted viewers out there. I can’t possibly argue with educating women of all shapes and sizes about the importance of breast support during activity.

Saying that, if we are to look at the numbers and consider the importance of speaking to your key demographic in such a costly campaign it does seem a little strange. 12B was the average bra size…. IN 2000! In 2010 the average recorded bra size was actually reported as 12D. Berlei would have the best sales stats on this.

As it is commonly known women with larger breasts experience more frequent and severe exercise induced breast pain. So if we were to think with our marketing hats on  shouldn’t this really be the audience they are choosing to target? Hmm.

At the end of all that I am personally still left pondering what percentage of their audience may draw relevance with the intended message of the otherwise very informative ad. But either way I am glad they are getting the message out there and applaud them on the great commercial that has got plenty of people talking!

[youtube=http://www.youtube.com/watch?v=HEeY8FN5REQ]

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Neural Impingement caused by Sports Bra straps

When fitting any bra one of the more important things to get right is strap tension, that is how firmly the strap sits over the shoulder. This is particularly important with a Sports Bra fitting, and even more so for those blessed with a bigger chest.

As mentioned in my post ‘The Truth about underwire’, the straps are only a secondary means of support. 82% of support comes from the bra band that runs around the rib cage. Hence there is no functional advantage to having your bra straps sitting too tightly.

Shoulder indentations and subsequent neural impingement is a problem that bigger busted women commonly run in to caused by unrelenting tightly fitted straps. In most cases this long term ‘shoulder abuse’ is committed in an attempt to make up for the lack of support supplied by the bra band. Naturally, the worst perpetrator being the spaghetti strap bra. Old, worn out bras whose materials have lost the ability to give and sit snugly against the body are also common offenders.

When the trapezius muscle, which lies directly under the bra straps is compressed downwards, the nerves that run under it can become impinged. This can cause numbing, tingling, shooting and burning sensations around the shoulder and radiating down the arm to the hand. There are of course various severities of this pathology, and symptoms will range from persisting only when in ill fitted lingerie to constant discomfort even with the removal of the stressor (bra straps).

Functional Sports Bras are almost always made with wide soft straps that are designed to eliminate this problem by dispersing pressure more widely across the shoulder.

For those choosing to wear two bras, it is extremely important to avoid having the straps lie one over another. For this reason coupling a racer back together with U shaped straps (regular fit) often works best. Again, both of these options should have wide soft straps.

There are a number of practitioners who will be able to assist with nerve impingements. This includes your GP, Physiotherapist, Osteopath, Chiropractor & Remedial Massage Therapist. Treatment generally consists of a number of conservative therapies which may include bra prescription (often strapless is advised for a period), soft tissue therapy, stretch/strengthening programs, anti-inflammatories and possible steroid injections. As with any stress related musculoskeletal injury removing the pathology is one step of the process, but eliminating the causative stressor is just as important and not to be overlooked during treatment.

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