Tag Archives: Julia Steele

Why women don’t wear Sports Bras

It’s been suggested that 73% of women who exercise regularly don’t do so wearing a Sports Bra. When I first read this figure I was genuinely shocked.
Australian Researchers Julia Steele, Kelly Anne Bowles & Bridget Munro took things a little further and conducted a study to determine exactly what is was about commercially available Sports Bras that didn’t leave a good impression on their female market.
The most common despised feature of the modern day Sports Bra was reported by those surveyed as ‘the straps’; with two main complaints, straps that dig in and straps that slip.
But it didn’t stop there, other annoyances included clips & fastenings diggings in, bra bands creeping up & irritating rubbing from stitching.
And aside from those physical irritations, women were not happy with the cost, colour, neckline and fabric of the bras either. So both the cosmetic and functional design features were challenged.
Given there has been so many advances in the design and development of Sports Bras in recent years these survey results have left me a little disappointed. I’m sad to see so many women seem to have completely given up on the Sports Bra market due to bad experiences with the product.
I think that an improvement in the education of the functional benefits of Sports Bras, along with additional service in selecting the right Sports Bra for each individual will be the only way to re-gain the trust of the active woman.
I’m left a little scared that the ‘one size fits all’ marketing campaigns behind some of our industry’s powerful brands could lead more women to experience more problems with Sports Bras. And it’s not just that we have to worry about. People purchasing online blindly, with no personalized fitting or advice are bound to have a bad experience.
So while there are improvements being made to the product at a rapid rate, and with a greater service and education around the fitting and prescription of Sports Bras there is great hope that in years to come the trivial issues documented in the survey could be irradiated and women could experience the host of benefits that come along with a properly fitted, appropriately selected Sports Bra.
Fingers crossed.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

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Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

Deep water running to reduce Exercise Induced Breast Discomfort

I fully understand the vicious cycle that many large breasted women find themselves trapped in when it comes to exercise. Those who suffer from Exercise Induced Breast Discomfort are unlikely to be active due to the pain experienced during activity which then leads to weight & breast volume gain, and as a result of this an increased amount of discomfort during activity.

The vicious Exercise Induced Breast Pain cycle

The vicious Exercise Induced Breast Pain cycle

The exercise opt out rate associated with this discomfort and general embarrassment is what originally drove me to open my Sports Bra store in Melbourne. It is a problem that effects more women then there are that are willing to admit it.

In 2007 prominent breast health researchers Deidre McGhee, Julia Steele and Bruce Power (whom I have referenced on many occasions in my blog posts) conducted a study to determine if Exercise Induced Breast Discomfort is reduced when running in water compared to running on a treadmill.

They hypothesised that during deep water running there would be a decreased breast displacement which would result in a reduction in breast pain.

They found that there was a significant reduction in self-reported breast pain and discomfort during water running when compared to treadmill running. But they concluded that this was in fact related to a reduction in peak mean vertical breast velocity, rather than the amount of total breast displacement. Meaning that the water had reduced the speed at which the breast moved more than it did the overall amount of movement. Either way, water running was found to totally eradicate breast pain and reduce breast discomfort to insignificant in the 16 women tested.

Breaking the Exercised Induced Breast Pain cycle with water running.

Breaking the Exercised Induced Breast Pain cycle with water running.

During this study the women did not wear a Bra or Sports Bra during the testing, and still noted the elimination of pain and discomfort. A swimming costume will provide some compression and hence a mild amount of breast support. You could also wear a crop top or a swimming specific bra (eg 2XU Tri Bra) under a swimming costume to give you that extra feeling of security in the water.

Water running is a great cardiovascular workout that also has muscle strengthening benefits. It has the potential to break the vicious cycle that many big busted women face, and in turn significantly improve these women’s active participation in life.

Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx