Tag Archives: Nike

Breast shape in a Sports Bra…. it’s your choice.

Gone are the days of the compulsory Sports Bra ‘squish & squash’ resulting in the dreaded in uniboob. With the new design principles that most technical brands are implementing one can exercise some degree of choice over their breast shape in a Sports Bra.

 
We get all sorts of requests when it comes to breast shape at She Science. Some customers will make a B line for bras that flatten and squash the breasts, while others will request a pointy or rounded shape. Whichever your preference, we should be able to achieve this.

 
For those wanting a flat and ‘minimised’ (not my choice of word, but ‘minimised’ is often used by customers in this sense) look, then a compression style bra is what you should go for. Typically these bras don’t have cups. They are made of firm materials with little stretch and will flatten the breast against the chest wall. Often in mainstream retail these are found as crop style bras, although this is not necessarily always the case. For those wanting this look we recommend the Moving Comfort Jubralee, Enell Sport & Nike X back bra.

 
And those looking to follow Madonna’s footsteps with a pointed or cone shape then a great option is the Freya Underwire Sports Bra. This is essentially an encapsulation bra (that means, it separates and holds each breast firmly apart). The way the seams are stitched in to the cup result in the slightly pointy look. This is popular with women who have been scarred by years of squishing and squashing their breasts into a Sports Bra that they haven’t been satisfied with.

 
The most requested shape we get is the rounded by separated look. This is pretty easy to achieve these days as most technical Sports Bras we sell offer a combination of compression and encapsulation in their design. That means the breasts are separated, and a layer of compressive material is applied to the top. It leaves a very flattering shape, and a feeling of security. Moulded cups can also be used in Sports Bras to assist with attaining this shape. Some of my top picks for getting this shape are the Berlei Ultimate Performance Bra, Panache Sports Bra and the Shock Absorber Active D+. But there are plenty more that fit in to this category.
While we can afford to get our preferences met with shape these days, my best advice is not to limit yourself in store, but rather be open to a range of suggestions. You never know which bra will feel and fit best, and when you find the perfect match I guarantee you won’t be bothered about the shape it leaves you with.

Our website is:

www.shescience.com.au

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http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx

Melbourne’s newest Sports Bra store – She Science

After years of development it’s been an absolute joy to watch my farfetched dream slowly turn into a reality. So with just 1 month to go until our (hopeful) launch date I am thrilled to announce that Melbourne’s newest Sports Bra store, She Science, will be opening in Kew this August!

My goal for She Science is to provide a set of solutions to the problems that so many women face when purchasing Sports Bras. Many women unnecessarily opt out of leading an active lifestyle due to the discomfort and embarrassment caused by their breasts.

She Science will offer a variety of in store shopping experiences that can be tailored to each individual’s personal preferences. There will be an emphasis on achieving the best fit, enhancing ones form and prescribing the most functionally appropriate option for each customer.

We hope that these three things will improve the comfort, confidence and performance of our customers.

Our stock includes the following brands:

Enell

Shock Absorber

Moving Comfort

2XU

Nike

Berlei

Anita Active

This carefully selected, tried and tested range will cover A – J cups and be suitable for women participating in any array of sports.

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29 sleeps!

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Visit us at She Science to be fitted for your best Sports Bra:

www.shescience.com.au

And follow us on facebook:

http://www.facebook.com/shescience

Our online store can be found at:

http://www.shescience.com.au/page/shop%20online.aspx