Monthly Archives: June 2013

Why women don’t wear Sports Bras

It’s been suggested that 73% of women who exercise regularly don’t do so wearing a Sports Bra. When I first read this figure I was genuinely shocked.
Australian Researchers Julia Steele, Kelly Anne Bowles & Bridget Munro took things a little further and conducted a study to determine exactly what is was about commercially available Sports Bras that didn’t leave a good impression on their female market.
The most common despised feature of the modern day Sports Bra was reported by those surveyed as ‘the straps’; with two main complaints, straps that dig in and straps that slip.
But it didn’t stop there, other annoyances included clips & fastenings diggings in, bra bands creeping up & irritating rubbing from stitching.
And aside from those physical irritations, women were not happy with the cost, colour, neckline and fabric of the bras either. So both the cosmetic and functional design features were challenged.
Given there has been so many advances in the design and development of Sports Bras in recent years these survey results have left me a little disappointed. I’m sad to see so many women seem to have completely given up on the Sports Bra market due to bad experiences with the product.
I think that an improvement in the education of the functional benefits of Sports Bras, along with additional service in selecting the right Sports Bra for each individual will be the only way to re-gain the trust of the active woman.
I’m left a little scared that the ‘one size fits all’ marketing campaigns behind some of our industry’s powerful brands could lead more women to experience more problems with Sports Bras. And it’s not just that we have to worry about. People purchasing online blindly, with no personalized fitting or advice are bound to have a bad experience.
So while there are improvements being made to the product at a rapid rate, and with a greater service and education around the fitting and prescription of Sports Bras there is great hope that in years to come the trivial issues documented in the survey could be irradiated and women could experience the host of benefits that come along with a properly fitted, appropriately selected Sports Bra.
Fingers crossed.

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Best Sports Bras for small busted women

Before you go ahead and ask… yes, smaller busted women still need support when they exercise!

Women with larger breasts will naturally experience more breast bounce during activity compared to smaller busted women. But the simple fact is that the bounce still occurs and in order to improve one’s comfort & performance and reduce the chance of irreversible damage every women, regardless of bust size, should wear a Sports Bra during activity.

So since most of the information pieces seen in the media focus on bras for the bigger busted woman, I’ve decided to give the less endowed ladies some lovin’ today.

While I’m no card carrying member of the ‘Itty Bitty Titty Committee’ I’ve still been able to put together a solid list of good options that I have come up with during my stock buying for our new store.

In no apparent order, here are my TOP 5:

1. Nike Victory Pro Bra

This is Nike’s top selling Sports Bra. Masses of women around the world use this as their go to option! It’s a racer back bra with no adjustable straps or back band, so it needs to fit just perfectly. It gets it support by using firm and compressive materials that resist breast movement.

image courtesy of

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2. 2XU contour

This slightly padded Sports Bra is a great option for women looking for something that offers a little less bust coverage. This teams well with slightly lower cut training tops. The back can be left as a traditional U shaped closure, or there is the option to cinch the straps in together so you get that extra firm feeling across the chest.

image courtesy of

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3. Rebound Racer

This bra starts at a B cup, so excludes any A cup readers. I love the adjustability of this piece! It has easy to alter velcro bra straps and a traditional hook and eye on the back band that forms the base of the racer back style. The bra looks like a traditional racer back sports bra but it cleverly disguises thin moulded cups that separate the breasts leaving a great flattering shape.

image courtesy of

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4. Shock Absorber Ultimate Run Bra

For smaller busted women that enjoy maximum coverage, this is your bra! This same design caters for women up to a G cup so you won’t be left short of support. This bra has double closures at the back which aims to leave you with maximum support and total shoulder range of motion. The materials used are thin and light so it’s a pleasure to wear.

Shock Absorber ultimate run bra

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5. Berlei Underwire Electrify

Berlei’s top seller and major marketing piece, if you’re an Aussie you’ll have seen this piece on their latest TV campaign. Built like a traditional underwire bra the electrify gains instant approval from most that try it on. The firm materials used allow for maximum body movement with minimal breast bounce. Whilst the underwire doesn’t give extra support as such, it does give you a great breast shape!


imaged sourced from

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What’s the best Sports Bra for rowing?

Funnily enough, as a Melbourne girl I get asked this question often. Likewise I am often quizzed about the best option for tennis, netball, horse-riding and the list goes on.

Lucky for us the marketing machine behind athletic shoes hasn’t managed to hit the world of Sports Bras yet, or at least it hasn’t to my knowledge. That meaning that the companies don’t market each of their products to a particular sport, and they certainly aren’t building them that way either.

When looking for a bra for a particular activity we need to look for an option that has the right features for that sport.

We look at:

– Impact level required

– Shoulder range of motion required (or freedom of movement as I like to say)

– Coverage required (coverage means the amount of the breast that is covered)

– Cup size

Let’s look at two examples:

1. Rowing

– Low impact sport, for water based training there is no jumping, bouncing or running

– High shoulder range of motion required as shoulders are fully retracted during each stroke

– Coverage could be minimal as there is no vertical movement in the sport.

So we would choose a low to moderate level of support, preferably with a racer back design to allow for unrestricted maximum shoulder retraction, and the bra would not necessarily need to offer full coverage of the breast tissue. So some suggestions would be the Rebound Racer by Moving Comfort for smaller bust sizes, and the Shock Absorber Active Multi bra for bigger bust sizes. Of course, these are just two of many options we could look at!

2. Horse-riding

– High impact sport; dressage, jumping and cross country all involve plenty of bouncing and vertical motion

– Shoulders not required to go through full range of motion

– High coverage required to ensure maximum support and secure the breast during vertical displacement

We would choose a high impact bra with full coverage. The strap configuration is not so important with horse-riding due to limited shoulder movement so it would come down to personal preference. We could start by trying the Berlei Ultimate Sports Bra for A-D cup sizes, the Enell Sports Bra or the Shock Absorber Ultimate Run Bra for E+ cups.

So it’s important to keep an open mind when you are shopping for your sport specific bra, and have a good idea of exactly how much impact, shoulder range of motion and coverage you’ll need just in case your salesperson is not familiar with your particular sport.

You can refer to my Support Scale to find out what sort of support level your sport and bust size requires.

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Bra fit troubleshooting. volume #4 – Breast tissue spilling out under arm pit

This post is for those ladies who find themselves continuously tucking the breast tissue spilling under their armpit back in to the cup of their bra. An unsightly, uncomfortable and downright unfortunate position to be in.
I should make a note that I am not talking about the Aberrant breast tissue that many women deal with post pregnancy, which is not caused by an ill-fitting bra. Aberrant breast tissue is breast tissue that grows separate to the breast, often around the underarm, that is sometimes (but not always) accompanied by an accessory nipple. This is a condition that requires medical advice.
For those that have ‘self-imposed’ breast tissue around their underarm when wearing a bra you’ll be pleased to know there is a simple answer to your dilemma. Change your cup size. Or more accurately, increase your cup size. You simply do not have enough volume in your cup to accommodate your breast.
This often happens innocently to women with a ‘wide set’ breast. That is, when your breast tissue naturally starts around the base of your underarm (again, not to be confused with the aberrant tissue).

If you’re choosing a bra with an underwire ensure that the underwire sits against the rib cage as opposed to laying over the breast. You can check this by pressing firmly on the underwire, if the underwire moves inward with pressure you are likely to be compressing breast tissue. If it doesn’t, it’s probably sitting against your rib cage, where it should be. By getting this right, you can be confident that your entire mass of breast tissue is being held in the cup.
Another way to avoid this unsightly disaster is to avoid an underwire bra all together. This is not necessarily going to fix the problem until your bra size is also corrected, but it could improve your comfort and decrease the chance of spillage.

On a finishing note, when it comes to enhancing ones shape we look to achieve two things… Lift the breast up, and position it forward. This can only be achieved when you are wearing the right size bra, so as enhancing shape is most women’s common goal, it make sense to focus on getting the size right so you give yourself the best chance at this. Don’t stress about what size is written on the tag… focus on the fit, feel and shape.

Visit us at She Science to be fitted for your best Sports Bra:

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Our online store can be found at: